Strategic communications

All brands have a story to tell, and we help you to tell it in the most powerful way possible. 

Our skills will ensure your communications are current, accurate, timely and well-targeted to their intended audiences. In a nutshell, all your communications should help fulfil the strategic objectives of your business.

We can help you with writing, editing, reviewing and publishing announcements, news articles and business cases, as well as media releases, organisational backgrounders and FAQs.

The Adroite team is highly experienced in project managing publications programmes, writing and publishing newsletters (online and print), magazines, books and handbooks, and website content. We are currently editors of four magazines, five e-newsletters and numerous other publications.

Crisis preparedness

Preparing for a possible crisis and managing the risk to the reputation of your business is a critical activity for any organisation. 

We work with boards, senior management, SMEs and business owners in preparing communications plans for crisis/emergency scenarios that are unique to your organisation. Having these plans in place gives comfort knowing that the major thinking has already been done and the plan is ready to go if, or when, needed.

Our crisis preparedness package includes a media training component. As well as giving an overview of how the media works, and the do’s and don’ts of media engagement, we also plan and record interview scenarios by a senior working journalist on topics that are relevant to your business.

As well as giving our clients an excellent base to engage with the media, our training package has given participants excellent skills to undertake any form of public presentation that make your brand shine even in the most challenging of situations.

Reputation/issues management

Sometimes, despite all the preparedness planning, a situation becomes urgent and requires instant decision-making and cool-headed action.

Businesses seek our practical, common sense strategic communications advice that will help them address the issue and to achieve a positive outcome for all parties. We work with clients behind-the-scenes, providing a suite of communications items, key messages and statements to help diffuse a situation and preserve the reputation of their brand.

We are skilled at developing news releases, media statements, FAQs and any other material that would be required if there is potential for the issue to go public.

Brand development

Building and maintaining a compelling brand is paramount for success as a business. Adroite specialises in identifying, emphasising and communicating your brand values to key audiences to achieve strategic goals of your business.

Developing, building and enhancing a brand isn’t just about a logo – it’s about the way your organisation communicates with its audiences, the style and tone of every touch point (even answering the phone), and everything you do for those important clients and prospects.

At Adroite, we get to know what makes your business tick and identify your unique selling point, translating this into a brand that speaks volumes. 

Adroite developed a fantastic brand relevant to our family and business – Motukawa – it tells our story beautifully. Sally Plimmer Fox