Sometimes, despite all the preparedness planning, a situation becomes urgent and requires instant decision-making and cool-headed action.

Businesses seek our practical, common sense strategic communications advice that will help them address the issue and to achieve a positive outcome for all parties. We work with clients behind-the-scenes, providing a suite of communications items, key messages and statements to help diffuse a situation and preserve the reputation of their brand.

We are skilled at developing news releases, media statements, FAQs and any other material that would be required if there is potential for the issue to go public.