Meet the team
Adrienne Olsen
With more than 30 years’ experience, Adrienne’s expertise lies in strategic communications planning and implementation; reputation, crisis and issues management; and brand management.
Adrienne’s cool-headed commonsense approach has been widely appreciated by clients experiencing crisis management situations.
Her writing and editorial skills for a wide variety of audiences are much appreciated by our clients. She is the editor of a number of magazines, newsletters and booklets that have a wide range of audiences.
Developing a brand from scratch, and developing and implementing a brand strategy is a particular strength of Adrienne’s. We work closely with design studios to ensure your brand talks and resonates with your key audiences.
She is chair of the Halberg Endowment Fund. She is a life trustee of the Halberg Foundation; she was a trustee from 2000–2017. Adrienne is also a trustee of the Nikau Foundation - Wellington region’s community foundation. She is a member of the Institute of Directors in New Zealand.
To talk more with Adrienne, please contact her here.
John O’Leary
John O’Leary has worked in the business and academic sectors for more than 20 years.
He has written a wide variety of business-focused short- and long-form pieces for magazines, newsletters and other publications.. He has worked with Adroite’s clients, and he has also written for the Institute of Public Administration of New Zealand (IPANZ), Victoria University of Wellington, Heritage New Zealand and New Zealand Post.
A highly-experienced magazine editor, John has, until recently, produced IPANZ’s Public Sector journal. Earlier in his career he oversaw all aspects of Telecom’s Telecom Today and ANZ’s Yes Attitude. He is also a skilled editor of texts, polishing others’ words so that they make maximum impact.
A European language specialist, John speaks French, Spanish and Italian, and he has a knowledge of ‘dead’ languages such as Latin and Ancient Greek. He is familiar with te reo and with many aspects of Māori tikanga.
John has an MA from the UK’s University of Cambridge; he later gained a PhD from Victoria University of Wellington. “I come from a very diverse background, intellectually speaking,” he says. “But it’s one which allows me to be at ease with people, whatever their culture or language or educational level. All this helps when coming up with the right words.”
To contact John, please email here.